DESIGN A CUSTOMER EXPERIENCE

UX is not UI, then what is the definition of UX exactly?IFor a lot of people, the line between UX and UI is blurry. To put it simply, UI is what faces the user when they look at the product whereas the UX covers the entirety of the user’s dealings with the product. UI is generally about visual and information design around the interface. UX is about the complete experience, and it may not even be about an interface. To deliver an exceptional overall experience, they must go hand in hand.

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